We are:

Element451 is the fastest growing CRM Platform in the higher education vertical! We’re the only student engagement CRM provider to leverage AI, student behavior data, and advanced marketing automation to hyper-personalize and scale higher ed student recruitment and enrollment for increased engagement and admissions success.

Our values:

Impactful not Immediate

We prioritize and invest in initiatives that will be most impactful.

Progress before Perfection

We are action-oriented people. We are empowered to make decisions and achieve our goals.

Learners before Masters

We are curious and humble people who strive to constantly improve.

Together not Alone

We rally behind each other and pitch in to support the greater whole.

Customer Success not Support

We solve partner goals and prioritize their success.

You are:

• A highly analytical, detail-oriented sales and marketing operations expert with 5+ years of relevant experience, preferably working in a swiftly-growing SaaS company.
• Proficient using modern CRMs to run and optimize campaigns. HubSpot full stack experience is a plus.
• 5-10+ years as a Business Intelligence expert with data, analytics and executive-level reporting and visualization experience.
• Both a strategic thinker and an organized, task-oriented do-er with high standards of quality and accuracy.
• Someone who thrives in a fast-paced environment with a “get it done” mentality.
• Excellent written and verbal communicator.
• A Bachelor’s Degree required.
  
  

What you’ll do in this role:

• Manage sales and marketing enablement technology including Hubspot Marketing, Sales and Service Hub offerings.
• Create, update, and maintain the Playbooks for both Account Executives and SDRs.
• Define and refine structured sales processes for efficiency.
• Refine and maintain the sales process steps to improve conversions, shorten sales cycles, and maximize wins.
• Create, update and maintain sales territories.
• Create, update and maintain the Element451 ICP, TAM database, prospect scoring methodologies and key buyer personas.
• Facilitate the lead generation process, in collaboration with Marketing, utilizing multi-step and multi-channel outbound campaigns.
• Create target segments and lead lists for to support the marketing strategy as well as the SDRs to generate new business meetings.
• Insure leads are being consistently added to Element451’s outbound campaigns to maintain necessary MQL volume.
• Management Reporting of all sales and marketing KPIs, including Interpreting analytics and research for management.
• Manage CRM data quality.
• Create, update and maintain the Sales Forecast as defined by the CRO.
• Create, update and maintain the Marketing dashboard as defined by the CMO.
• Manage sales representative quarterly compensation statements, plans and incentives.
• In collaboration with Marketing, organize and maintain sales enablement content for access by the sales team.
• Help define and document the onboarding and training process for the sales organization.
• Assist with “go to market” models for products and campaigns.
• Manage the lead hand-off processes (events, downloads, demos, etc.) between Marketing and Sales and associated sales SLAs.
• Build (with CMO and CRO) departmental playbooks and execute and measure sales play programs.
• Play a key role in sales and operations planning in conjunction with CRO and CMO.
  
  

Compensation: $125,000 - $150,000 annually plus bonus potential

Perks

• Competitive salary & benefits (Medical, Dental, Vision, Disability & More)
• 401k plan with 4% employer match available after 3 months of employment
• Work from home anywhere in the US
• Paid parental leave
• Time to Relax - 10 company holidays and 20 days of paid time off
• Do work that matters and makes a positive impact on students going to college
  
  

Element 451 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If reasonable accommodation is needed to participate in the job application process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources at jobs@element451.com. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.