We are:

Element451 is the fastest growing CRM Platform in the higher education vertical! We’re the only student engagement CRM provider to leverage AI, student behavior data, and advanced marketing automation to hyper-personalize and scale higher ed student recruitment and enrollment for increased engagement and admissions success.

Our values:

Impactful not Immediate

We prioritize and invest in initiatives that will be most impactful.

Progress before Perfection

We are action-oriented people. We are empowered to make decisions and achieve our goals.

Learners before Masters

We are curious and humble people who strive to constantly improve.

Together not Alone

We rally behind each other and pitch in to support the greater whole.

Customer Success not Support

We solve partner goals and prioritize their success.

Enrollify, owned by Element451, is the most trusted, go-to, digital resource for enrollment managers and higher ed marcomm professionals on the market. With a foundation built on cutting-edge digital marketing principles and a deep understanding of the unique challenges facing higher education today, we are dedicated to empowering institutions and professionals and elevating their skills and strategies. Our goal is not just to keep pace with the evolving digital landscape, but to set new benchmarks in how higher education connects with its diverse and dynamic audiences. Our network offers a range of insightful podcasts that delve into the latest trends, strategies, and innovations in higher education marketing. Our mission is to be a leading voice and resource, fostering a community of informed, inspired, and forward-thinking professionals.

As the Marketing Manager, you'll play a pivotal role at Enrollify, orchestrating the seamless delivery of engaging and informative content to the higher education industry with the goal of increasing brand awareness and audience growth. Reporting to Enrollify’s Chief Strategist, you’ll oversee content creation, planning, and execution across all digital platforms. Your creativity and content creation skills will make you an essential part of Enrollify’s success story. The person in this role must exercise strong multi-tasking skills and be able to lead multiple projects at various stages.

What you’ll do in this role:

• Promotion and Marketing: Build and execute marketing campaigns to increase listenership/reach. Drive the promotion of new episodes and podcast series across various platforms, including our website, newsletter, and branded social media accounts.
• Brand Management: Maintain and update the website, email communications, and branded social media accounts, ensuring consistent and engaging content.
• Creative Content Development: Develop and execute original content ideas for Enrollify resources, aligning with the overall content strategy and audience interests.
• Audience Engagement: Foster a vibrant community by engaging with Enrollify’s audience on social media, gathering feedback, answering queries, and sparking conversations.
• Ad Coordination: Seamlessly integrate ad spots and cross-promotional content, ensuring alignment with our brand and value to our listeners.
• Production Coordination: Coordinate the podcast production schedule, ensuring timely and quality content delivery. Coordinate schedules as necessary, and liaise with technical teams to ensure smooth production workflows.
• Collaboration and Coordination: Act as a liaison between producers, post-production teams, and Enrollify creators/hosts to foster a collaborative environment and streamline communications.
• Project Management and Communication: Excel in project management, showcasing your ability to organize, prioritize, and communicate effectively.
  
  

Qualifications:

• A creative and inspiring marketer experienced in creating and deploying high converting, on-brand, digital-first campaigns
• 5+ years of relevant, demonstrable experience in content marketing and audience building
• Exceptional writing and editing skills with a keen eye for detail
• Excellent project management skills, with the ability to prioritize and manage multiple projects and deadlines simultaneously.
• Strategic thinker with a data-driven approach to decision-making and a passion for innovation.
• Experience with AI content and copy generation tools (e.g., ChatGPT) for developing content and marketing strategies.
• Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and senior stakeholders.
• Experience in the higher ed industry: on a campus, at an agency, or at an edtech company that serves enrollment/marketing pros is a plus
• Someone who thrives in a fast-paced environment with a “get it done” mentality
• A Bachelor’s Degree required
• Bonus: Experience with content deployment via HubSpot, LinkedIn, and Twitter.
  
  

Compensation: $68,000 - $78,000 annually. Final compensation will be dependent on various factors relevant to the position and candidate such as candidate qualifications, relevant job-related work experience, education, skillset and other relevant business and organizational factors, consistent with applicable law.

Perks

• Competitive salary & benefits (Medical, Dental, Vision, Disability & More)
• 401k plan with 4% employer match available after 3 months of employment
• Work from home anywhere in the US
• Paid parental leave
• Time to Relax - 10 company holidays and 20 days of paid time off
• Do work that matters and makes a positive impact on students going to college
  
  

Element 451 is an equal employment opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If reasonable accommodation is needed to participate in the job application process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources at hr@element451.com. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.