We are:

Element451 is the fastest growing CRM Platform in the higher education vertical! We’re the only student engagement CRM provider to leverage AI, student behavior data, and advanced marketing automation to hyper-personalize and scale higher ed student recruitment and enrollment for increased engagement and admissions success.

Our values:

Impactful not Immediate

We prioritize and invest in initiatives that will be most impactful.

Progress before Perfection

We are action-oriented people. We are empowered to make decisions and achieve our goals.

Learners before Masters

We are curious and humble people who strive to constantly improve.

Together not Alone

We rally behind each other and pitch in to support the greater whole.

Customer Success not Support

We solve partner goals and prioritize their success.

Element451 seeks a highly motivated and experienced Demand Generation Marketing Manager to join our dynamic Demand Generation marketing team. Reporting to the Vice President of Marketing and Demand Gen, this role is pivotal in driving our lead generation efforts, enhancing brand awareness, and contributing to our overall growth strategy. The ideal candidate will have a strong background in a breadth of demand generation tactics, including email marketing, webinars, event organization, and possess 3-5 years of relevant experience.

Key Responsibilities:

• Develop and execute comprehensive demand generation strategies alongside the VP of Marketing to drive qualified leads and pipeline growth.
• Plan, organize, and manage demand gen events, including webinars, conferences, and other marketing initiatives to enhance brand visibility and engagement.
• Design and implement effective email demand gen marketing campaigns to nurture prospects and drive conversions.
• Collaborate with the content and product marketing teams to create compelling demand gen campaigns content and messaging.
• Analyze campaign performance metrics and provide actionable insights to improve future demand gen marketing efforts.
• Work closely with the sales team to ensure goal alignment, lead quality, and follow-up strategies.
  
  

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3-5 years of experience in demand generation, email marketing, and event planning.
• Proven track record of managing successful demand generation marketing campaigns and generating qualified leads.
• Strong analytical skills and experience with marketing automation platforms.
• Excellent communication and project management skills.
• Ability to work collaboratively in a fast-paced, remote environment.
• Ability to travel 20-30% of the time.
• Ability to lift and move at least 25 pounds
  
  

Compensation: $78,000 - $85,000 annually.

Perks

• Competitive salary & benefits (Medical, Dental, Vision, Disability & More)
• 401k plan with 4% employer match available after 3 months of employment
• Work from home anywhere in the US
• Paid parental leave
• Time to Relax - 10 company holidays and 20 days of paid time off
• Do work that matters and makes a positive impact on students going to college
  
  

Element 451 is an equal employment opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. If reasonable accommodation is needed to participate in the job application process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources at hr@element451.com. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.