Parsec Education is an innovative Educational Technology and Consulting company that aims to improve and transform K-12 education and student outcomes. Our mission is to modernize, evaluate, improve, and standardize the way schools view, interpret, and respond to data. Our vision is to make the world a better place to learn. We hold ourselves to the highest standards and pride ourselves on our core values: partner success, innovation, integrity, student-centered, and humor.

Parsec Education is an innovative Educational Technology and Consulting company that aims to improve and transform K-12 education and student outcomes. Our mission is to modernize, evaluate, improve, and standardize the way schools view, interpret, and respond to data. Our vision is to make the world a better place to learn. We hold ourselves to the highest standards and pride ourselves on our core values: partner success, innovation, integrity, student-centered, and humor.

Parsec is seeking a senior, hands-on Senior Digital Marketing Analyst to own and execute our digital demand strategy end to end.

This role is responsible for transforming digital from a collection of channels into a cohesive, measurable growth engine that drives awareness, engagement, and qualified demand. You will own how Parsec shows up across digital touchpoints from website and SEO to paid media, email, and social- and ensure these efforts translate into meaningful business outcomes.

This is a player role, not a people manager. The ideal candidate is highly experienced, execution-oriented, analytically strong, and comfortable owning outcomes without needing heavy direction or training.

Key Responsibilities & Ownership:

1. ICP-First Digital Demand Performance

Be accountable for digital demand outcomes focused on the right buyers, not just more leads.

• Clearly tie digital efforts to meetings booked and funnel progression
• Build demand around a defined ICP and priority personas, not broad K–12 audiences
• Treat digital as a strategic growth lever aligned to revenue goals, not a collection of tactics

2. Funnel Ownership: Lead → Meeting Conversion

Own the digital funnel from first touch through booked meetings.

• Align targeting, offers, routing, and follow-up so leads reliably convert into meetings
• Continuously improve lead quality, conversion rates, and handoff effectiveness
• Ensure digital demand does not stall or die between marketing and sales

3. Paid Acquisition & Targeting Excellence

Own paid digital acquisition with meeting conversion as the north star.

• Run and iterate paid campaigns where success is measured by qualified meetings booked, not clicks or impressions
• Build and refine audiences using roles, titles, organization types, and exclusions
• Continuously test creative, offers, and landing pages to improve meeting conversion rates

4. Account-Based & Outbound-Oriented Orchestration

Execute digital demand in close alignment with account-based and outbound motions.

• Support account-based plays using account lists, persona-specific messaging, and intent signals
• Create “surround sound” across ads, email, content, retargeting, and events to warm the right accounts
• Coordinate closely with SDRs and AEs to ensure digital efforts drive real conversations

5. Measurement, Learning & Continuous Improvement

Use data and experimentation to improve demand quality and efficiency over time.

• Establish clear reporting that shows how digital activity drives meetings booked
• Run ongoing tests to improve targeting, conversion, and cost per meeting
• Translate performance insights into clear recommendations and action

What This Role Is Accountable For

• Digital demand performance and contribution to meetings booked
• Website and funnel conversion health
• Channel effectiveness and optimization
• Clear visibility into what’s working and why

Experience:

• 6+ years of experience in digital, demand generation, or growth marketing roles
• Proven track record owning and executing multi-channel digital programs
• Experience carrying or supporting booked demos and/or pipeline targets
• Strong hands-on experience with:
  • Website optimization and CRO
  • Paid media platforms
  • SEO strategy and execution
  • Lifecycle and email marketing
  • Analytics and performance reporting
• Comfortable working independently in a fast-paced, high-ownership environment
• Strong analytical mindset paired with practical execution skills
• Experience working cross-functionally with Sales, Comms, and Leadership

Benefits:

• Great medical, dental, and vision insurance options
• In addition to 14 observed holidays, team members have unlimited paid time off
• 401(k) plan with employer match
• Employer Paid Life Insurance
• Hybrid Working Environment
• Competitive Bonus Structure
• Awesome Collaborative Office Space located in Downtown Fresno

The expected range of pay for this position is $90,000 - $110,000. Salary ranges are dependent on a variety of factors, including qualifications and experience. Range is not inclusive of potential bonus or benefits. Our Hiring Manager can share more information about the salary range specific to your working location and other factors during the hiring process.