Business Development Representative
Yogi
About Yogi
At Yogi, we believe in the transformative power of listening. Our purpose is to align brands and consumers for a better tomorrow by unlocking the value hidden in every consumer voice. Leading brands like Microsoft, Conagra, Keurig, Mars Petcare, and Nestlé rely on Yogi’s AI-powered platform to uncover nuanced, best-in-class insights that drive smarter decisions and stronger connections.
Using advanced generative AI and Natural Language Processing, we transform unstructured data from diverse sources—ratings, reviews, and customer care interactions—into precise, actionable intelligence. Our analysis goes beyond the surface to reveal the drivers of brand sentiment, uncover hidden opportunities, and provide SKU-level insights that help teams across marketing, insights, innovation, and e-commerce act with confidence.
At Yogi, every voice matters. By making feedback easy to understand and act on, we help brands create products people love, build trust, and stay ahead of the competition. Together, we’re redefining what’s possible and shaping a brighter future for brands and their consumers.
About the Role
At Yogi, we are on the lookout for a proactive Business Development Representative (BDR) to join our team as one of the founding BDRs. As the initial point of contact for our prospects, the ideal candidate will possess a robust understanding of the sales process, excel in identifying and researching potential leads, and be adept at forging new relationships to pave the way for our sales team's success. In this role, you will collaborate closely with our marketing, sales, product, and insights teams, acting as a vital link between our product offerings and revenue generation.
What You’ll Do
- Generate new sales opportunities through both targeted outbound contact and inbound lead follow-up to consistently grow the sales pipeline.
- Research and identify potential customers, tailoring outreach to demonstrate Yogi's unique value proposition, and secure high-impact meetings to drive new business.
- Conduct outbound and inbound activities targeting enterprise customers, utilizing emails, social media, and phone calls to engage prospects and schedule meetings.
- Collaborate with Account Executives to build account strategies to maximize new sales effectiveness and increase penetration within customer accounts
- Promptly respond to inbound leads from Marketing while adhering to compliance metrics, ensuring timely follow-ups and connection attempts.
- Leverage CRM and SEP tools (such as Salesforce and Salesloft/Outreach) to track and manage sales activities effectively.
- Become a Yogi product expert, understanding in depth how our solutions benefit customers.
- Take ownership of your sales targets and business, consistently reporting results to stakeholders.
Who You Are
- 1-2+ years experience working in an outbound selling role into the Enterprise or Strategic segment, preferably in SaaS sales.
- Proven track record of success as a top-performer on your team.
- Experience navigating tools such as Salesforce, ZoomInfo/LeadIQ, Outreach/Salesloft, and Sales Navigator.
- Exceptional communication skills, both written and verbal.
- Strong listening skills and a dynamic presence on the phone.
- Committed to daily monitoring and enhancement of performance and efficiency.
- Keen interest in identifying and solving business challenges.
- Entrepreneurial spirit; self-driven with the ability to thrive in fast-paced environments.
- Selling to Brands/CPG Space and early-stage experience are ideal.
- Comfortable with rejection and sharing failures in the spirit of growth
Traits for Success in this Role
- Intellectually curious - always eager to learn and question.
- Organized - can manage multiple projects at one time.
- Integrity - not just doing things right but doing the right thing.
- "Get it done" mentality - proactive, focused, and driven.
- Collaborative - committed to personal goals and team success.
- Driven - constantly exceeding beyond the role’s requirements.
Why Yogi?
We are in a very compelling position as a company. We have multiple brand-name customers such as Nestle and Microsoft at significant contract sizes with consistent renewals. We achieved strong revenue growth, renewals, and upsells over the years despite being a smaller company. We just raised a strong Series A in a downmarket due to the traction and the potential that investors and customers see in us. From a timing perspective, we are ready to take Yogi to the next level.
To meet our ambitious goals, we need to bring on the right people in the right places to our team. At Yogi, you can have as much responsibility as you’re able to handle. This is the place where you can work on greenfield problems and accelerate your professional development. You’ll work closely with talented people from diverse backgrounds as well as directly with the founders. So if you have an interest in doing more in your career and significantly influencing the success of your company, then Yogi is the right fit for you.
Yogi is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling Yogi’s commitment to equal employment opportunity. Yogi does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at Yogi, including recruitment, hiring, training, advancement, and termination.
In addition, it is the policy of Yogi to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.